Yearly Archives2012

Social media helps Huggies wrap up $2.5 million in sales standard

— Trish Cowan, Copywriter Social media is great in raising brand awareness. But that’s not enough. Ideally, it also needs to generate more engagement—and sales. So kudos to Kimberly-Clark this past Black Friday. The company used a simple coupon tactic to increase site visitors and click-throughs and raise some major money. Yes, the coupon. Huggies offered a $1.50 off coupon to all its Facebook followers and on a microsite. If followers shared the deal over Facebook or Twitter or provided three email addresses, the coupon value doubled to $3. Now, $1.50 is a good savings. But double that? Definitely better. And definitely worth sharing. And it was definitely worth Huggies’ while. The program generated off-the-board numbers for microsite visitors, click-throughs ...

Continue Reading

Bagger Dave’s Legendary Burger Tavern® Selects SMZ as New Advertising Agency standard

Troy, Mich. (December 12, 2012) — Bagger Dave’s Legendary Burger Tavern announced today that they have named Simons Michelson Zieve (SMZ) as their agency of record. SMZ will handle integration of external, in-restaurant and local/social marketing communications. Commenting on the decision, Rebecca Raver, VP Marketing for Bagger Dave’s, said, “SMZ’s creative style, industry experience, and passion for driving retail store traffic made them an excellent fit for us. We’re excited to build a relationship with SMZ that helps us engage with consumers and continues Bagger Dave’s positive momentum.” “What a thrilling time to work with Bagger Dave’s,” said Jamie Michelson, SMZ president, sharing the agency’s excitement in winning the account. “Bagger Dave’s has brought their own unique approach to the ...

Continue Reading

The power of a positive “No” standard

—Jamie Michelson, President Back in college I somewhat fondly recall studying a book on negotiation called Getting to Yes. The following are wise words to consider from William Ury, the co-author of that book. Getting to Yes focuses on how to reach an agreement that is beneficial to both sides. It became an international bestseller, I believe, because it reminds people of the common sense principles they may already know but often forget to apply. Yet over the years, I have come to realize that getting to Yes is only half the picture—and it is, if anything, the easier half. As one company president, a client of mine told me, “My people know how to get to Yes. That’s not ...

Continue Reading

Holy social media—check out these numbers standard

—Trish Cowan, Copywriter I consider myself a social media dabbler. A little Facebook here, a tweet or two there. And as I reveal something about myself to friends and followers, I forget the big marketing brother has his eye on me as well. And wow! The stuff he’s finding out … http://www.inc.com/eric-schurenberg/8-numbers-that-will-tranform-your-business.html Like 3 billion Google searches every day. Billion. Every single day. And each search tells just a little bit more about who I am, what I do. Even what I’m about to do. This is crazy: Tyra Banks has 3.3 million Twitter followers. What the heck does she say that’s so intriguing? Eighty million people tilling the land via Farmville. Eight times the number of real farmers in ...

Continue Reading

Marketing aside, it’s simply the right thing to do standard

– John Gielow, Director of Digital Strategy One week later, the northeast continues to recover from Super Storm Sandy.  Our thoughts and prayers go out to all those affected. Despite this hardship, SMZ’s NY/NJ-based client, SW24, has turned an incredibly difficult situation into a positive experience. Although not officially open, SW24’s new high-tech Fusion Centre capabilities could not have come at a better time. The new security monitoring center resides in Moonachie, NJ which was devastated by the storm, including mass flooding throughout the community but spared the SW24 facility. SW24 opened its doors to the community, essentially becoming an immediate emergency command post for first responders in the Moonachie fire and police departments.  The Moonachie municipality and Moonachie Mayor Dennis ...

Continue Reading

SMZ Named Agency of Record by Michigan Credit Union League standard

The Michigan Credit Union League & Affiliates (MCUL), a trade association representing credit unions statewide, has hired SMZ to further its advertising campaign to help consumers better understand the credit union difference. In selecting SMZ, David Adams, MCUL & Affiliates CEO, said, “We were particularly impressed with the depth of SMZ’s research which helped us affirm our positioning in respectful contrast to traditional banking. SMZ brings a fresh, positive, insightful approach to exploring and showcasing the benefits of belonging to a credit union.” Moving forward, MCUL and SMZ will work together to produce an annual  branding campaign that allows consumers in every corner of the state to hear, see, and interact with a unified message about the credit union difference. ...

Continue Reading

Don’t write off ink-and-paper publications just yet standard

– Alan Stamm, Contributing Writer Alan Stamm Communications  The life cycle of journalism played out last week as a regional magazine was born in Metro Detroit and a national print counterpart announced its death. The casualty is Newsweek, a 79 year old that will survive only in digital form after 2012. The small newcomer is Xpress, a niche-market monthly based in Birmingham, Mich. “Our business has been increasingly affected by the challenging print advertising environment,” Newsweek editor-in-chief Tina Brown explains in an Oct. 18 announcement at The Daily Beast, which merged with the magazine in 2010. “The last print edition in the United States will be our Dec. 31 issue.” Closer to our home, a scrappy publisher sees more opportunities ...

Continue Reading

Five ways the advertising business is like open-road driving aside

– Jamie Michelson, President One of my great pleasures is opening up my car on the open road. I’ll admit that a little “zoom-zoom” is in my DNA, even when I’m driving a minivan. On one of those great fall drives I started thinking about the parallels of driving to our business. I came up with five. Might have gotten to six if it hadn’t been for the construction zone. Directions matter. We’ve all heard the language “if you don’t know where you’re going, you’ll surely end up there.” It’s true. I recognize that clients are busy, that they are drowning in content and always on some device or another. But that’s a poor excuse for little or no direction. ...

Continue Reading

Hold the toppings – the clash of politics and advertising standard

– John Gielow, Director of Digital Strategy Where do we draw the line?  As the country prepares to watch round number two of the presidential debates tonight, Pizza Hut’s PR stunt isn’t turning out as planned. It was a bold idea to garner national attention by offering pizza for life to anyone who asked President Obama and Mitt Romney if they preferred sausage or pepperoni on their pizza at the town hall-style debate. Pizza Hut quickly found out that social media can be your best friend and worst enemy.  Negative backlash on blogs and in the media caused them to now ask consumers to take this toppings discussion online.  That may or may not be effective as many marketers learn ...

Continue Reading

Dad’s life lessons standard

– Mary Bridget Gielow, VP/Account Supervisor I love a list and very often live by them – home to-do list, work project list, vacation menu choices list, Christmas list.  So, it’s not surprising that lists with little snippets of self-improvement or humor or ways to make life easier always catch my eye. I don’t think I’m alone.  In this crazy, never-sit-still-life we live, a fun, quick read is just the ticket.  In a few minutes you might learn something, ponder a new idea or laugh a bit.  And these snippets can be easily shared with friends, family or colleagues in any of our social arenas. I recently came across Josh Linkner’s “7 Lessons I Wish My Dad Had Taught Me.”  http://www.forbes.com/sites/joshlinkner/2012/07/31/7-lessons-i-wish-my-dad-had-taught-me/ ...

Continue Reading

This is a unique website which will require a more modern browser to work!

Please upgrade today!