December 2012

— Trish Cowan, Copywriter Social media is great in raising brand awareness. But that’s not enough. Ideally, it also needs to generate more engagement—and sales. So kudos to Kimberly-Clark this…

Troy, Mich. (December 12, 2012) — Bagger Dave’s Legendary Burger Tavern announced today that they have named Simons Michelson Zieve (SMZ) as their agency of record. SMZ will handle integration…

—Jamie Michelson, President Back in college I somewhat fondly recall studying a book on negotiation called Getting to Yes. The following are wise words to consider from William Ury, the…