Monthly ArchivesDecember 2012

— Trish Cowan, Copywriter Social media is great in raising brand awareness. But that’s not enough. Ideally, it also needs to generate more engagement—and sales. So kudos to Kimberly-Clark this past Black Friday. The company used a simple coupon tactic to increase site visitors and click-throughs and raise some major money. Yes, the coupon. Huggies offered a $1.50 off coupon to all its Facebook followers and on a microsite. If followers shared the deal over Facebook or Twitter or provided three email addresses, the coupon value doubled to $3. Now, $1.50 is a good savings. But double that? Definitely better. And definitely worth sharing. And it was definitely worth Huggies’ while. The program generated off-the-board numbers for microsite visitors, click-throughs ...

Troy, Mich. (December 12, 2012) — Bagger Dave’s Legendary Burger Tavern announced today that they have named Simons Michelson Zieve (SMZ) as their agency of record. SMZ will handle integration of external, in-restaurant and local/social marketing communications. Commenting on the decision, Rebecca Raver, VP Marketing for Bagger Dave’s, said, “SMZ’s creative style, industry experience, and passion for driving retail store traffic made them an excellent fit for us. We’re excited to build a relationship with SMZ that helps us engage with consumers and continues Bagger Dave’s positive momentum.” “What a thrilling time to work with Bagger Dave’s,” said Jamie Michelson, SMZ president, sharing the agency’s excitement in winning the account. “Bagger Dave’s has brought their own unique approach to the ...

—Jamie Michelson, President Back in college I somewhat fondly recall studying a book on negotiation called Getting to Yes. The following are wise words to consider from William Ury, the co-author of that book. Getting to Yes focuses on how to reach an agreement that is beneficial to both sides. It became an international bestseller, I believe, because it reminds people of the common sense principles they may already know but often forget to apply. Yet over the years, I have come to realize that getting to Yes is only half the picture—and it is, if anything, the easier half. As one company president, a client of mine told me, “My people know how to get to Yes. That’s not ...