The Michigan Credit Union League & Affiliates (MCUL), a trade association representing credit unions statewide, has hired SMZ to further its advertising campaign to help consumers better understand the credit union difference.
In selecting SMZ, David Adams, MCUL & Affiliates CEO, said, “We were particularly impressed with the depth of SMZ’s research which helped us affirm our positioning in respectful contrast to traditional banking. SMZ brings a fresh, positive, insightful approach to exploring and showcasing the benefits of belonging to a credit union.”
Moving forward, MCUL and SMZ will work together to produce an annual branding campaign that allows consumers in every corner of the state to hear, see, and interact with a unified message about the credit union difference. A new campaign for 2013 will include radio, television, online, social media, point-of-sale and outdoor advertising designed to start conversations and spur consumers to join a credit union.
“SMZ’s experience with major statewide brands like the Michigan Lottery, Detroit Tigers and Detroit Red Wings promises to be valuable knowledge for building and expanding the credit union brand,” added Adams.
“It is extremely difficult for any marketer to stand out in the financial services category,” said Jamie Michelson, SMZ President. “We are energized by MCUL’s willingness to defy convention to grab attention. We look forward to this partnership and to what we can accomplish for the Michigan credit union community.”
Simons Michelson Zieve Inc., in its 83rd year, is an advertising agency entrusted to create ideas for clients that people like and that people care about. We approach every challenge from new business to current clients including the Michigan Lottery, Detroit Tigers, Taubman Centers, Detroit Red Wings, SVS Vision and Michigan Dental Association with the simple motto, “Listen. Think. Do.” For more information, visit www.smz.com.
About the Michigan Credit Union League & Affiliates
Organized in 1934, the Michigan Credit Union League is the trade association representing credit unions statewide. Based in Lansing, MCUL offers credit unions assistance in the areas of regulatory compliance, legislative advocacy, media advocacy and operational information. For more information, visit www.mcul.org and follow us on Facebook at www.facebook.com/MICreditUnions and on Twitter at www.twitter.com/MICreditUnions.