Monthly ArchivesNovember 2012

Holy social media—check out these numbers standard

—Trish Cowan, Copywriter I consider myself a social media dabbler. A little Facebook here, a tweet or two there. And as I reveal something about myself to friends and followers, I forget the big marketing brother has his eye on me as well. And wow! The stuff he’s finding out … Like 3 billion Google searches every day. Billion. Every single day. And each search tells just a little bit more about who I am, what I do. Even what I’m about to do. This is crazy: Tyra Banks has 3.3 million Twitter followers. What the heck does she say that’s so intriguing? Eighty million people tilling the land via Farmville. Eight times the number of real farmers in ...

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Marketing aside, it’s simply the right thing to do standard

– John Gielow, Director of Digital Strategy One week later, the northeast continues to recover from Super Storm Sandy.  Our thoughts and prayers go out to all those affected. Despite this hardship, SMZ’s NY/NJ-based client, SW24, has turned an incredibly difficult situation into a positive experience. Although not officially open, SW24’s new high-tech Fusion Centre capabilities could not have come at a better time. The new security monitoring center resides in Moonachie, NJ which was devastated by the storm, including mass flooding throughout the community but spared the SW24 facility. SW24 opened its doors to the community, essentially becoming an immediate emergency command post for first responders in the Moonachie fire and police departments.  The Moonachie municipality and Moonachie Mayor Dennis ...

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