December 12, 2012 smz-blog

Bagger Dave’s Legendary Burger Tavern® Selects SMZ as New Advertising Agency


Troy, Mich. (December 12, 2012) — Bagger Dave’s Legendary Burger Tavern announced today that they have named Simons Michelson Zieve (SMZ) as their agency of record. SMZ will handle integration of external, in-restaurant and local/social marketing communications.

Commenting on the decision, Rebecca Raver, VP Marketing for Bagger Dave’s, said, “SMZ’s creative style, industry experience, and passion for driving retail store traffic made them an excellent fit for us. We’re excited to build a relationship with SMZ that helps us engage with consumers and continues Bagger Dave’s positive momentum.”

“What a thrilling time to work with Bagger Dave’s,” said Jamie Michelson, SMZ president, sharing the agency’s excitement in winning the account. “Bagger Dave’s has brought their own unique approach to the better-burger concept in the form of a family-friendly neighborhood tavern. We are thrilled to get on board the train as the Midwest discovers and loves the Bagger Dave’s experience.”

About SMZ

Simons Michelson Zieve Inc., in its 83rd year, is an advertising agency entrusted to create ideas for clients that people like and that people care about. We approach every challenge from new business to current clients including the Michigan Lottery, Detroit Tigers, Taubman Centers, Detroit Red Wings, Credit Union Link, SVS Vision and Michigan Dental Association with the simple motto, “Listen. Think. Do.” For more information, visit

About Bagger Dave’s

Diversified Restaurant Holdings, Inc. is the owner, operator, and franchisor of the unique, full-service, ultra-casual restaurant concept, Bagger Dave’s Legendary Burger Tavern® and is the largest Buffalo Wild Wings® franchisee. Between the two concepts, the Company currently operates 42 restaurants in Michigan, Florida, Illinois and Indiana with two additional BWW restaurants scheduled to open in 2012. The Company routinely posts news and other important information on its website at

Bagger Dave’s offers a full-service, family-friendly restaurant and bar with a casual, comfortable atmosphere. The menu features freshly-made burgers (never frozen), accompanied by more than 30 toppings from which to choose, fresh-cut fries, hand-dipped milkshakes, and a selection of craft beer and wine. The Bagger Dave’s concept emphasizes local flair by showcasing historical photos of the city in which each restaurant resides and features an electric train that runs above the dining room and bar areas. Currently, there are 10 corporate-owned locations in Michigan, one in Indiana, and one franchised location in Missouri. For more information, visit

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