November 20, 2012 smz-blog

Holy social media—check out these numbers

—Trish Cowan, Copywriter

I consider myself a social media dabbler. A little Facebook here, a tweet or two there. And as I reveal something about myself to friends and followers, I forget the big marketing brother has his eye on me as well. And wow! The stuff he’s finding out …

Like 3 billion Google searches every day. Billion. Every single day. And each search tells just a little bit more about who I am, what I do. Even what I’m about to do.

This is crazy: Tyra Banks has 3.3 million Twitter followers. What the heck does she say that’s so intriguing?

Eighty million people tilling the land via Farmville. Eight times the number of real farmers in the U.S.

And the accompanying advertising then keys into all those “me” factors, tailoring the messages I receive. Growing proof that social media is a pretty powerful way to match messages with truly interested consumers.

And I don’t even need 3.3 million followers.

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