News, News & Insights 27 Sep 2012 Dressing in a new logo is a delicate art – Alan Stamm, Contributing Writer Alan Stamm Communications Makeovers aren't just for salon clients. Brand logos also benefit from a fresh look to wake up a familiar face and signal… smz-blog No Comments
News, News & Insights 18 Sep 2012 To heck with youth—baby boomers have money to spend —Trish Cowan, Copywriter “We gotta engage the younger set.” When it comes to targets and strategies, that’s one we hear a lot. But when it comes to disposable income, it… smz-blog No Comments
News, News & Insights 06 Sep 2012 3 more secrets of ‘badge brands’ – Alan Stamm, contributing writer Alan Stamm Communications Second of two parts. (See first post here.) Brand images that gleam like a badge ─ all polished, prominent and distinctive –… smz-blog No Comments
News, News & Insights 27 Aug 2012 4 secrets of ‘badge brands’ -- Alan Stamm, contributing writer Alan Stamm Communications First of two parts. Gaining and retaining "badge brand" status takes precise vision, clear distinctions and sustained effort. If it were easy,… smz-blog 3 Comments
News, News & Insights 13 Aug 2012 The Marketing Metrics Maze An interview with Glenda Cole: Vice President, Sponsorship and Center Marketing for Taubman Centers— Jamie Michelson, PresidentMarketing managers increasingly need to demonstrate the ROI of their programs. Finance executives need… smz-blog 2 Comments
News, News & Insights 06 Aug 2012 Taking a few lessons from zombies [youtube — Jessica Morrow, SMZ intern As a year-round, full-time student at Michigan State University, of course I look to take fun, interesting electives. So a seven-week summer online… smz-blog 1 Comment
News, News & Insights 25 Jul 2012 The power of a ground-breaking idea – Jim Michelson, SMZ Chairman “In 1952, Wayne State University physician Forest Dodrill approached General Motors with an idea. The doctor was convinced that GM’s research engineers could construct a machine… smz-blog No Comments
News, News & Insights 17 Jul 2012 Facebook needs a new option. – Gary Wolfson, Chief Creative OfficerA few weeks ago, I had breakfast with friends who also happen to be in the ad business. We were discussing how Facebook can be… smz-blog 1 Comment
News, News & Insights 12 Jul 2012 The Mobile Influence Factor – John Gielow, Director of Digital Strategy Contrary to showrooming, which appears to be posing a challenge to big box retailer Best Buy, a new Deloitte study says smartphone shoppers could… smz-blog 1 Comment
News, News & Insights 03 Jul 2012 Showrooming showdown – Trish Cowan, Copy writer Shopping around isn’t new. It’s been around way longer than the Internet and Amazon. Some purchases have always called for visiting more than one store, slamming doors,… smz-blog No Comments