News, News & Insights 01 Apr 2014 SMZ welcomes creative intern, Katie Green Katie graduated from the University of Michigan with a degree in English and is a huge Wolverines football fan. She also loves the Red Wings, watching movies and enjoys the… smz-blog No Comments
News, News & Insights 25 Mar 2014 “The Truth Well Told.” McCann's iconic definition of great advertising could easily apply today to great content. It’s no surprise that a majority of CMOs believe the future of marketing is content. Social media… smz-blog No Comments
News, News & Insights 20 Mar 2014 Face … time (not Facebook) In June of 2012, we discussed “The face value of face time.” (reference blog below) It’s a topic that never grows old. This past week, I accompanied one of our… smz-blog No Comments
News, News & Insights 05 Mar 2014 Are you an electronic squirrel? The late Richard Jeni did a stand-up comedy routine back in the ‘90s where he compared himself to a platypus, nature's most confused creature. (I'd link it from YouTube but… smz-blog No Comments
News, News & Insights 25 Feb 2014 SMZ welcome creative intern, Hollie Williamson Hollie is an Advertising Design student at College for Creative Studies. Her favorite food is peanut butter, she loves the color green and when she needs to feel inspired she… smz-blog No Comments
News, News & Insights 19 Feb 2014 Partnership marketing: Simple math—two is better than one. Co-marketing, strategic partnerships, marketing alliances—they’re playing active roles in our communications landscape and for good reason. Look at the pre-hype created for the debut of Will Ferrell’s Anchor Man sequel. … smz-blog No Comments
News, News & Insights 11 Feb 2014 Baseball as business and vice-versa The other day I was watching the movie Moneyball (for the third time) and got to thinking about what it might mean for our clients other than the Detroit Tigers.… smz-blog No Comments
News, News & Insights 04 Feb 2014 The most popular apps and why they’re just that Apps are a relatively new technology. Sure, we have had iPhones for a while now, but in the grand scheme of the internet, and the universe, apps that we use… smz-blog No Comments
News, News & Insights 30 Jan 2014 Routines are anything but Did you know Winston Churchill spent the first three hours of his day working in bed? Maya Angelou rents a hotel room to write in (but never sleeps there)? Charles… smz-blog No Comments
News, News & Insights 23 Jan 2014 Now that a cold snap is a polar vortex … Driving home yesterday, one of the topics of conversation on the local sports station was the cold winter we are having in Metro Detroit. For those of us who grew… smz-blog 1 Comment