Monthly ArchivesMarch 2016

SMZ Advertising expands its health services practice area with My Community Dental Centers image

Troy, MI – SMZ President and CEO Jamie Michelson announced that the agency was selected by My Community Dental Centers, (MCDC, formerly Michigan Community Dental Clinics) headquartered in Boyne City, Michigan to help build and solidify its brand identity. According to Michelson, “Health and wellness including dentistry, is one of SMZ’s core practice areas which makes My Community Dental Centers a natural partner for mutual future growth.” “It is our mission to create and expand access to ever-improving, quality dental care to meet the appropriate individual needs of each patient, and is offered in a patient-centered atmosphere with exceptional customer service. SMZ understands both the dental industry and the importance of exceptional customer service and can take our communications to ...

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The to-do list: have I been wrong all along? image

As a player in this frenetic businesses called advertising, I’m queen of the to-do list. I have three on my desk right now. But are they adding to my stress? I read an article recently by Kevin Kruse, author of 15 Secrets Successful People Know About Time Management  and my lists, apparently, are deadly. He says to-do lists don’t: Account for time. People do the quick things and leave the others undone. Distinguish between urgent and important. Relieve stress. Instead, they add to it, because people tend to remember what they didn’t get done and … stress about it. Instead, Kruse says to turn your calendar into your day’s blueprint and do these three things. Time-block out the important things. ...

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SMZ Advertising teams up with Saint Joseph Health System image

  Troy, MI – SMZ President and CEO Jamie Michelson announced that the agency was selected by Saint Joseph Health System in Mishawaka, Indiana to lead broadcast advertising initiatives and other communication projects.  According to Michelson, “Health and wellness is one of SMZ’s core practice areas which make Saint Joseph Health System an ideal partner for mutual future growth.” “As one of Indiana’s premier health providers, the hospital was interested in retaining a firm that understood their challenges and could help further differentiate and position Saint Joseph Health System as it navigates an ever evolving healthcare landscape,” said Michelson.  The agency will help to create new broadcast TV and radio for the health system’s 2016 marketing communications program.        ...

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11 Fabulous Things About Working at an Ad Agency image

1) You work with really smart, talented, funny people. 2) You get to see your work “on stage.” It’s just plain fun to be driving down I-75 and see your outdoor board in lights or be putzing around your house when your TV spot comes on or your digital ad pops up on your iPad. 3) If you’re motivated enough, you’ll never be bored a single day or even hour. 4) You know what it’s like to live, “the thrill of victory and the agony of defeat.” There are a lot of ups and downs in this biz. But you can’t wait to live another day. 5) Any age is a good age. When you’re young you’re full of excitement, ...

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SMZ Advertising expands its health services practice area with Together Health Network image

Troy, MI – SMZ President and CEO Jamie Michelson announced that the agency was selected by Together Health Network in Southfield to help create and build brand awareness. According to Michelson, “Health and wellness is one of SMZ’s core practice areas which makes Together Health Network an excellent fit for mutual future growth.” SMZ began by helping Together Health Network develop a positioning platform to guide its communications. They facilitated an extensive study of employers, patients and consumers to determine which messages resonated with and were most important to the various audiences. Once complete, the research indicated clear, concise messaging platforms that were then used in Together Health Network’s website development and will be incorporated in all other marketing communications. ...

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A mother’s recipe for combining data and instinct. image

The results are in. The charting is complete. The analytics, testing and evaluation have been done. The data clearly points to A. There’s certainly a great deal of talk today about big data. Data defines paths and helps steer decisions. It helps create strategies, target ads and track activity (with an accuracy that can get downright scary at times). After all, numbers don’t lie. Ours is a business that relies on data. It’s useful and helpful and with the proper analysis, definitely helps drive results. But what about instinct? Hunch? Intuition? Gut? An idea that just feels right? GEICO’s Gecko was “hatched” with no research or intention of producing a long-running campaign. Look how that turned out. Sometimes common sense and ...

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