Troy, MI – SMZ President and CEO Jamie Michelson announced that the agency was selected by Saint Joseph Health System in Mishawaka, Indiana to lead broadcast advertising initiatives and other communication projects. According to Michelson, “Health and wellness is one of SMZ’s core practice areas which make Saint Joseph Health System an ideal partner for mutual future growth.”
“As one of Indiana’s premier health providers, the hospital was interested in retaining a firm that understood their challenges and could help further differentiate and position Saint Joseph Health System as it navigates an ever evolving healthcare landscape,” said Michelson. The agency will help to create new broadcast TV and radio for the health system’s 2016 marketing communications program.
About Saint Joseph Health System
Saint Joseph Health System (SJHS) is a not-for-profit healthcare system located in North Central Indiana that offers acute-based hospital care and post-acute services including: community wellness, physical rehabilitation, home care, physician clinics, outpatient services, independent and assisted senior living, memory care and affordable senior apartments. SJHS includes: Mishawaka Medical Center; Plymouth Medical Center; Rehabilitation Institute; Outpatient services of the Elm Road Medical Campus; Health Insurance Services; Saint Joseph Physician Network; VNA Home Care; and the Sanctuary Senior Living Communities at St. Paul’s, Holy Cross and Trinity Tower. SJHS is a Regional Health Ministry of Trinity Health in Livonia, Michigan.
About Simons Michelson Zieve
SMZ (Simons Michelson Zieve Inc.) is a full-service advertising agency. SMZ applies a Listen. Think. Do. approach to create likable ideas for inspiring clients including the Michigan Lottery, Detroit Tigers, Grand Hotel, Community Choice Credit Union, Taubman Centers, SVS Vision, My Community Dental Centers, Saint Joseph Health System, Detroit Metro Convention & Visitors Bureau and the Detroit Red Wings. For more information, visit www.smz.com.