Troy, MI – SMZ President and CEO Jamie Michelson announced that the agency was selected by Together Health Network in Southfield to help create and build brand awareness. According to Michelson, “Health and wellness is one of SMZ’s core practice areas which makes Together Health Network an excellent fit for mutual future growth.”
SMZ began by helping Together Health Network develop a positioning platform to guide its communications. They facilitated an extensive study of employers, patients and consumers to determine which messages resonated with and were most important to the various audiences. Once complete, the research indicated clear, concise messaging platforms that were then used in Together Health Network’s website development and will be incorporated in all other marketing communications.
About Together Health Network
Together Health Network fills a consumer need across Michigan for trusted and complete healthcare that is person-focused, physician led and powered by Michigan-based health systems including Ascension Health and Trinity Health. Launched in 2014 to support population health management, the clinically integrated network will provide advanced care coordination services and launch new, competitive health plan products. It is estimated that 75% of Michigan residents are within 20 minutes of one of the network’s hospitals and ambulatory centers and physician offices.
About Simons Michelson Zieve
SMZ (Simons Michelson Zieve Inc.) is a full-service advertising agency. SMZ applies a Listen. Think. Do. approach to create likable ideas for inspiring clients including the Michigan Lottery, Detroit Tigers, Grand Hotel, Community Choice Credit Union, Taubman Centers, SVS Vision, My Community Dental Centers, Saint Joseph Health System, Detroit Metro Convention & Visitors Bureau and the Detroit Red Wings. For more information, visit www.smz.com. ###