Tags Archivescustomer service

Yep, we can produce that image

One of the many advantages of a full service agency is having multiple experts on hand to help fulfill any imaginable marketing need no matter the objective, budget, complexity or deadline. Recently we sat down with our own Kathleen Finley, SVP/Director of Print Production (who directs so much more than printing), to get the latest on the wonderful, wacky world of print production these days. What’s the most challenging part of your job? I would say budgets first.  Everyone thinks they can ‘find it cheaper on the internet’ but you can’t find SMZ’s expertise on the web. Then deadlines second.   But our production department pulls off delivery dates without sacrificing project quality.  At least I like to think so! What ...

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Every day is an opportunity to create a meaningful customer experience image

It’s more than service. It goes beyond product: customer experience is the end-to-end journey, the cumulative impact — and in the ad business, an ongoing one. We always remember the bad parts. Concerns blown off. Being put on hold and forgotten. But then there are those amazing experiences, the ones that make you feel like, wow, these people really embrace their business. Really care. Go the extra mile. Like one of the owners of Zingerman’s Deli who can tell what you’re going to order before you actually do. That’s knowing your customer. The book, “Summit,” by F. Scott Addis, does a great job of breaking down the relationship between business success and elevating your customers’ experience with some key recommendations. ...

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