Online video: does quality really make a difference?

Now that all of us are desktop publishers, mobile phone photographers and iPad videographers, why in the world should we even consider doing anything but homemade marketing?   I mean anyone can upload to Y.... Read more

An industry consumer’s view of this year’s Super Bowl Commercials.

By the end of the fourth quarter, prognosticators were already flooding the digital space, tweeting and posting armchair opinions.  No, not about the brain-dead second-and-goal play calling by Seahawks coac.... Read more

SMZers outside of SMZ … A champion among us

Every now and then, we thought we’d tell you something about one of us ... Sue in accounting is the proud owner of three Australian shepherds, a breed that excels in herding, agility and obedience: 12-year-.... Read more

Creativity, Volatility, and Serendipity: My year in advertising

I graduated from Wayne State University a year and a half ago. I spent four years (that’s my story and I’m sticking to it) studying, settling on a degree in English. During that time, I ended up getting .... Read more