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Referral madness image

In today’s mail and email, I received offers for miles, rewards, points, a billing credit and a free ride. All I had to do was refer a friend or family member. Oh, and enter a code and have them enter a tracking code. Of course I recognize that referral programs are incredibly efficient (thanks Dropbox) and have a low cost per acquisition. A study was conducted by the Goethe University Frankfurt and the University of Pennsylvania on referral programs and customer value which followed the customer referral program of a German bank. That bank paid customers 25 euros for bringing in a new customer. The study found that referred customers were both more profitable and loyal than other customers. Referred ...

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Yep, we can produce that image

One of the many advantages of a full service agency is having multiple experts on hand to help fulfill any imaginable marketing need no matter the objective, budget, complexity or deadline. Recently we sat down with our own Kathleen Finley, SVP/Director of Print Production (who directs so much more than printing), to get the latest on the wonderful, wacky world of print production these days. What’s the most challenging part of your job? I would say budgets first.  Everyone thinks they can ‘find it cheaper on the internet’ but you can’t find SMZ’s expertise on the web. Then deadlines second.   But our production department pulls off delivery dates without sacrificing project quality.  At least I like to think so! What ...

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Orange is the new orange image

Ah, it’s that time of year again … construction season. Lanes begin to change, roads fill with orange barrels and commutes seem longer than before. Nearly everywhere you go, you see another sign that reads “construction ahead.” This time of year can be a nuisance, an orange-barrel-filled, lane-shifting inconvenience. During the off-season, we can’t wait for potholes to be filled or crumbling roads to be repaved. However when it comes down to it, we don’t want to deal with the inevitable construction it takes to have better roads. Curious, isn’t it? We dread construction season even though it’s exactly what we wish for. The building or rebuilding period can be a time of impatience and frustration. Even though the end ...

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