Late last year I tried a couple of Yoga Basics classes. I certainly see the appeal and have much to learn. In other words, I suck but I’m not giving up.

At one class a much older gentleman was doing yoga. He was more fluid than me, had a definite spring in his step, and I gather an active mind. After the class (because during class you are encouraged to stay in the moment) I began thinking about the parallels to how older companies stay young.

They try things. They work on being flexible. They know who they are. Sometimes they hang out with the cool kids. Other times with seasoned veterans. They repeat an activity over a long period of time.  Going at their pace. Recognizing it’s a process. They put their head down. They sweat. They sweat some more. They push to the limits. Then they cool down. And over that time they develop better balance and manage stress.

So as SMZ hits age 88 we’ve been working with the clarity and alertness of a younger company. And it’s special to think that over the agency’s rich history many talented individuals started in our “mat room”.

Jamie Michelson, President/CEO