Monthly ArchivesMay 2017

Work less. Get more done. image

I know, I know. Sometimes in this business, we have to put in marathon days and nights to meet a deadline or prepare for a pitch. Weekends included. I’ve always felt for the rest of the time, I do a pretty good job of getting my work done in the hours allotted and shutting it down when I walk out the doors. But not everyone can shift gears as easily. “Time is what we want most, but what we use worst.” — William Penn This great article features some tips on how to balance working efficiently, getting more done and keeping your weekends for yourself. Here’s my mini version: Disconnect. Remove yourself electronically from Friday eve through Monday morn. If that’s ...

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Community Choice Credit Union Wins Again at the 2017 CUNA Marketing Awards image

Community Choice Marketing Team SMZ and our Community Choice Credit Union client were awarded once again at this year’s Credit Union National Association (CUNA) Marketing and Business Development Council’s annual meeting in San Antonio, TX March 29-April 1. Community Choice won a Category Best for their Let’s Find Your Fit campaign radio, which was a natural progression from the award-winning We Found Your Shirt campaign. With over 1,100 collective advertising category entries this year, it’s great to be recognized for the work and effort on this brand. SMZ has worked with Community Choice for four years, continuously helping to build and evolve the brand beyond just another credit union. We couldn’t ask for a better client partner and can’t wait ...

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Long Live Sushi. image

I enjoy sushi. Part of the experience is the dip into soy sauce. Recently I read an article about Kikkoman Soy Sauce that fused that flavoring with my interest in generational family businesses. Kikkoman’s origins trace back to the 17th century. The product moved from a local brand to a national brand (in Japan) in 1917 and to overseas production in 1973. In the modern business world, longevity is increasingly rare. Companies are dying younger, but are also more prone to collapse at any given time. According to a Boston Consulting Group report, “one-tenth of all public companies fail each year, a fourfold increase since 1965.” There are, however, exceptions to these statistics: world-wide, there are 967 businesses founded prior ...

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