Yearly Archives2016

Digital Marketing = Instant Results … Hold on, not so fast! image

“The campaign launched yesterday” “Ok, what’s our ROI?” Sound familiar? Our current world of digital has brought wonderful and powerful opportunities to marketing, while at the same time creating urgency for results that at times are simply unreasonable. And, creating undue stress on many CMOs in the process. In an article posted by Adam Kleinberg, he references a study published by Russell Reynolds Associates. The study shows CMO turnover is higher than ever, including retail, where 48% of the top 30 retailers in the U.S. have had a change in marketing leadership in the past 12 months. “In interviews with a dozen CMOs and CEOs, Russell Reynolds concluded that there were eight distinct factors – but if I were pressed ...

Continue Reading

SMZ welcomes Sam Healy image

Meet our newest addition to the SMZ family, copywriter Sam Healy.  Here’s a little about Sam: “In third grade I wanted to be a professional baseball player and my teacher said I could be anything I wanted. She lied.” “I’ve taken an unconventional route into copywriting. But unconventional is the conventional in the creative world. In my previous life, I’ve been a project officer for the Department of Defense and a social worker for homeless veterans. I’ve also been a blogger, comedian, filmmaker and Lyft driver.” Welcome to the team, Sam!

Continue Reading

Content Discontent image

Like me, I’m gathering you’re in a fair number of meetings talking about content. Does much of what you come across in this area pique your interest but ultimately leave you underwhelmed? If you answered yes, you might suffer from what I’m calling “content discontent.” With endless streams of content filling our timelines, inboxes and news feeds, too much is simply clickbait. Attention-grabbing images or headlines suck you in until you eventually ask yourself, “How did I end up here?” How did WE end up here? More importantly, what do we do about it? (And will Mrs. Crenshaw, my old English teacher, cringe because I ended a sentence with “it”?) We are in control of our digital experiences. We’re also ...

Continue Reading

Listen image

Our mantra, mission and approach to marketing at SMZ, on the surface, is pretty simple: Listen. Think. Do.  It’s instinctual, a part of our DNA but like many daily practices it’s something we need to remind ourselves to adhere to regularly. Of those three important steps in our process, listening is arguably the most important.  It’s the first communication skill we engage in from the moment we’re born. And yet, somehow, in the rush to speak and have our opinions heard, listening often gets lost and its importance minimized or worse, forgotten.  We tend to assume that listening and hearing are virtually the same when in fact they are two distinct functions.  Hearing is something we do instinctively.  Listening, on ...

Continue Reading

SMZ Wins the Lottery image

The State of Michigan has awarded the marketing and advertising services Contract for the Michigan Lottery to SMZ, following an extensive competitive bidding process.  Based in Troy, MI, SMZ will be responsible for helping the Lottery develop and implement its retail and brand strategy, creative and production, media planning and placement for retail and online games marketing efforts. SMZ will continue to work with the Lottery to promote its entire portfolio, including draw, daily, instant, club and the new online games.  Michigan is one of just three lotteries in the United States to offer digital versions of lottery games online. “The Michigan Lottery is one of the most progressive lotteries in the country,” said SMZ Executive Vice President Pam Renusch.  ...

Continue Reading

It takes time to become timeless: long-running ad campaigns image

“Timeless” covers many subjects. There is timeless fashion: think pencil skirts and penny loafers. There are timeless home furnishings: monogrammed towels and Adirondack chairs. There are timeless lessons: experience is the best teacher and always be kind. There are also timeless ad campaigns. Beyond just a theme line, these are ideas we all can recite and bring instant brand recognition. Like … “Just do it”: Nike, 1988 “Gimme a break”: Kit Kat, 1986 “Got milk?”: California Milk Processors, 1993 “Mayhem”: Allstate, 2010 “When it rains, it pours”: Morton Salt, 1914 Their executions aren’t all the same. That’s what keeps them fresh. But the brand promise remains consistent. Come to find out, consumers like that consistency. It’s often marketers who think ...

Continue Reading

How to Land That Coveted Advertising Internship image

Lately, the only tips people share are how to catch Pokémon. So here are some helpful hints on something that I wish I received when I was just starting college: Tips to getting an internship at an advertising agency. Get involved Just about every recruiter will say that they look for students who are involved with on- and off-campus activities related to the field. There is a club or student organization for just about everything and if there isn’t one that you’re looking for then start one! If there seems to be a lack of interest at your school you can join a club or organization at a different school. Even if you don’t attend the school it is still ...

Continue Reading

Membership Organization Insights from an MSU Alum image

Like any major fundraising effort, gleaning dollars from college graduates is an arduous and important initiative for their alumni schools.  Higher learning has become a very competitive field and appealing to the younger generations of alumni is more important than ever. Michigan State University had its most successful fundraising year ever when it raised a record $272 million in 2015-16. “This year, by hosting campaign events in major cities around the country, we brought MSU’s story directly to donors, alumni and friends who are passionate about helping to shape it,” said Bob Groves, vice president for university advancement. Another MSU event, Grandparents University, is hosted on its own campus. Many alumni participants travel from several states away to attend with ...

Continue Reading

Still cool after all these years image

Crain’s Detroit announced their biennial list of Michigan’s coolest places to work and we are proud to say that we made the list…at 87 years old. That’s pretty cool, right? Every two years Crain’s honors employers based on the combined, weighted results of two questionnaires. One is given to employees and the other to employers.  We are extremely proud to receive this recognition and to be among such great company. Our heritage, mission and clients inspire us to keep it cool. Every day we research, conceptualize and implement fresh ideas. No matter what we are working on, we integrate our method of “Listen. Think. Do.” That includes the work we do for ourselves. To come up with likeable ideas we ...

Continue Reading

Should your business catch Pokémon? image

I had never played any version of Pokémon until the buzz about Pokémon Go became unavoidable and piqued my curiosity. Thankfully, my good friend was able to teach me how to “catch them all” and helped me successfully join Team Mystic. (It was a big deal.) After several lessons on becoming a Pokémon master I now have an understanding of how the game works.  Users download the game to their smartphone and the application uses the player’s location to create an augmented reality. As the player navigates their surroundings, an avatar follows along on the map. The map shows where to find Pokéstops and Gyms. These are places to collect supplies and battle other teams, respectively. Along the way users ...

Continue Reading

This is a unique website which will require a more modern browser to work!

Please upgrade today!