Monthly ArchivesDecember 2016

Digital Marketing = Instant Results … Hold on, not so fast! image

“The campaign launched yesterday” “Ok, what’s our ROI?” Sound familiar? Our current world of digital has brought wonderful and powerful opportunities to marketing, while at the same time creating urgency for results that at times are simply unreasonable. And, creating undue stress on many CMOs in the process. In an article posted by Adam Kleinberg, he references a study published by Russell Reynolds Associates. The study shows CMO turnover is higher than ever, including retail, where 48% of the top 30 retailers in the U.S. have had a change in marketing leadership in the past 12 months. “In interviews with a dozen CMOs and CEOs, Russell Reynolds concluded that there were eight distinct factors – but if I were pressed ...

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