Monthly ArchivesOctober 2016

Content Discontent image

Like me, I’m gathering you’re in a fair number of meetings talking about content. Does much of what you come across in this area pique your interest but ultimately leave you underwhelmed? If you answered yes, you might suffer from what I’m calling “content discontent.” With endless streams of content filling our timelines, inboxes and news feeds, too much is simply clickbait. Attention-grabbing images or headlines suck you in until you eventually ask yourself, “How did I end up here?” How did WE end up here? More importantly, what do we do about it? (And will Mrs. Crenshaw, my old English teacher, cringe because I ended a sentence with “it”?) We are in control of our digital experiences. We’re also ...

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