March 2013

By Trish Cowan, copywriterWhile it might be a place we can let our personal hair down, brands should always be polite and professional in their social media presence. To make…

By Kelly Councilor, senior copywriter Is TRUTH easier to find in advertising these days than TRUST?  With the average client-agency tenure thought to be now at less than four years, agency-client…

Ask a pointed question, get a pointed answer. So thanks, Inc.com, for asking and thanks to 11 thinkers and entrepreneurs for your insightful and compelling answers. http://www.inc.com/rules-for-success Rule 1: Do…

We love having another Sabo in the house! Celia joins SMZ as a social media and traffic intern. She’s a recent graduate of Kent State University with a degree in…