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It’s Derby Day. Let’s make that relevant to business. I love thoroughbred horseracing. I treat the Kentucky Derby as a special holiday. Our dog-who occasionally romps the halls of SMZ-is named Derby. How is any of this relevant to our business? Or yours? Because it’s about tradition. SMZ is proudly 87 years young. On Saturday we’ll witness the 142nd running of the Kentucky Derby. It’s the longest continually held sporting event in America. The rich traditions that today might be called “branding elements,” include the Garland of Roses for the winner, sipping icy mint juleps and the playing of “My Old Kentucky Home.” It takes time for elements like that to become traditions. What’s wonderful is how the Derby blends ...

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