Tags Archivescompromise

A lesson politicians can learn from marketers and rock stars image

“It’s not always rainbows and butterflies, it’s compromise that moves us along.” Maroon 5 “SHE WILL BE LOVED” With divisive politics littering media channels now more than ever, compromise has become a repulsive trait in today’s polarized society. Compromise has now evolved into a sure sign of weakness rather than a pragmatic way forward.  Pronouncements of “we will never compromise” are common themes in Washington and Lansing.  And all that hard-line rhetoric happens prior to any sort of discussion or dialog on issues of importance.  This rigid, seemingly principled attitude just disguises an inability to do two things that we in marketing practice instinctively: engage and listen, core attributes for any healthy conversation and key elements in in how we ...

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