For Immediate Release, Contact: Louie Katsaros, (248) 269-4354
Troy, MI – SMZ will be helping one of Michigan’s most endearing names, Kowalski, refresh a brand that was for most Detroit area residents immediately synonymous with sausages. SMZ President and CEO Jamie Michelson said the agency has been asked to help the company “celebrate both the present and the future” as it enters its 95th year in business.”
Fourth-generation owned and operated, Kowalski is led by President and CEO Michael Kowalski and Corporate Secretary Linda Kowalski Jacob. The company is poised to initiate facility, upgrades, market expansion and hiring increases on the cusp of its 95th anniversary. According to Michael Kowalski, “Reaching out to SMZ, to help us to raise awareness with a new generation of consumers and re-establish the Kowalski Kowality image was a natural move for us. Our family business knows and respects their family business. That familiarity and confidence in the agency’s skills was an important factor in entrusting this marketing initiative to them.”
According to SMZ Executive Creative Director Michael Corbeille, “Bringing a name so closely associated with summer fun, grilling and enjoyable social gatherings is going to begin with radio and digital display ads. They’re designed to celebrate the camaraderie Kowalski products naturally evoke for so many of us who grew up with this brand.”
Kowalski Companies, Inc. was started in 1920 by Zygmund Kowalski, producing the freshest kielbasa, hot dogs and sausage. Today Kowalski Companies, Inc. competes in four businesses: meat product manufacturing, wholesale distributing, prepared foods and salad dressings. Kowalski Companies, Inc. produces over 50 varieties of prepared foods and distributes products across the country. For more information please visit www.kowality.com.
SMZ (Simons Michelson Zieve Inc.) is a full-service, retail-focused advertising agency. We approach every challenge from new business to current clients including the Michigan Lottery, Detroit Tigers, The Taubman Company, Detroit Red Wings, SVS Vision, Detroit Metro Convention & Visitors Bureau, Botsford Hospital, Grand Hotel, Michigan Credit Union League and Michigan Dental Association with the simple motto, “Listen. Think. Do.” For more information, please visit www.smz.com