Monthly ArchivesApril 2015

Reshaping the Hospital Marketing Landscape standard

The role our doctors play as decision-makers in how we make health care choices is undergoing a dramatic transformation, thanks in large part to empowered online consumerism. Seventy two percent of Internet users say they look online for health information.  That’s become a game changer when it comes to evolving how hospitals and health services market themselves. Hospitals with progressive leadership are reevaluating their marketing focus, establishing a stronger and more strategic digital presence. Sure, the Affordable Care Act has seismically shifted health care’s landscape but equally if not more influential is the preponderance of health information available online. The entire health care industry is shifting into “retail” mode thanks to informed, empowered consumers. The industry is rapidly headed down ...

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