CASE STUDY:

University of Michigan-Flint

Listen.

When we partnered with the University of Michigan-Flint, enrollment had been declining for nearly a decade. They needed a fresh perspective and a real boost in confidence.


Think.

A lot of universities talk about campus life and overall experience. But today’s students are asking something more practical: will this actually help me succeed? That led us to a clear promise—UM-Flint helps prepare students for what’s next.


Do.

Our campaign, Where Success Leads, focused on two simple truths: education still matters, and where you go to school matters. We brought that to life with real outcomes, real data, and real student stories.


Results:

For the past three years, UM-Flint has been named the fastest-growing public university in Michigan.

The 40th Annual EduAD Awards Gold Winner badge.
The 40th Annual EduAD Awards Silver Winner badge.
A UM-Flint billboard of a nurse surrounded by text, "sometimes where you're going depends on where you go."

Ready to build something together?

Let’s Talk
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