CASE STUDY:
Columbus Blue Jackets
Listen.
We’ve worked with professional sports teams for decades, including the Detroit Red Wings and Detroit Tigers, so we know a thing or two about filling seats. That’s what made us a natural fit for the Columbus Blue Jackets.
Think.
Great partnerships take real collaboration. Working side by side with the Blue Jackets’ marketing and creative teams, we left our egos at the door and focused on our shared goal—creating work that fans actually care about.
Do.
If you’ve ever been to a Blue Jackets game, you know the energy is real. Our job was to capture that same energy and bring it to life in an attention-grabbing way. The result: INDIVISIBLE. A bold, single-word campaign that taps into the connection between the team, the fans, and the city.
Results:
The campaign helped drive some of the highest home attendance numbers in nearly 20 years—and that momentum continues to this day.
Ready to build something together?
