Gardner White:
Presidents Day
Listen.
Presidents Day is one of the most competitive times in retail. For Gardner White, it’s a chance to connect with people who are ready to invest in their homes and looking for a brand they know they can count on.
Think.
During Presidents Day, everyone is advertising sales and discounts, so standing out takes more than just a big promotion. We focused on things Michigan shoppers already know and trust about Gardner White—a huge selection, fast delivery, flexible financing, and decades of helping families make their homes feel like home.
Do.
We created a campaign across TV, digital, social, print, and out-of-home that felt bold, approachable, and easy to connect with. The goal wasn’t just to drive urgency in the moment, but to keep building the kind of trust and familiarity that brings customers back long after the sale ends.
Ready to build something together?
