CASE STUDY:
The Jackson Home
Listen.
For the first time in over 40 years, The Henry Ford® added a home to Greenfield Village®. The Jackson Home, relocated from Selma, Alabama, played a pivotal role in the voting rights movement and the historic Selma to Montgomery marches of 1965. The Henry Ford came to us to help introduce this remarkable piece of history to a new audience and give people a reason to experience it for themselves.
Think.
While Dr. Martin Luther King Jr. and the Selma to Montgomery marches are widely recognized, the Jackson family and the role their home played in the movement are less well-known. We needed to establish the home’s historical significance and capture the extraordinary effort of moving it from Alabama to Michigan—all before our audience could turn the page, change the channel, or keep scrolling.
Do.
Through a campaign spanning out-of-home, print, social, digital display, radio, and TV, we brought the Jackson family’s story into focus, connecting a familiar chapter of American history to a place few people knew existed. The work balanced education with intrigue, giving audiences just enough to understand why this home matters and inspiring them to discover the rest at Greenfield Village.
Ready to build something together?
