Tags Archivescerberus

$3.3 billion in revenue – still worth it? standard

– John Gielow, Director of Digital Strategy With this week’s reported sale of ATT’s print yellow page and yp.com business units to private equity firm Cerberus, the immediate reaction is … just another nail in the coffin for the yellow page business.  At SMZ, we have placed clients’ print and online yellow page business for 25+ years.  We’re not pretending to dispute the continued shift of print to online, but let us not forget the millions of US adults who do not have smart phones yet.  We’re not talking about the under 40 crowd who respond to these stories in amazement that anyone ever uses a print directory. We’re talking about your parents,  aunts, uncles who have lived a lifetime without being attached to ...

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