Laurie Mikes (pronounced mike-us) is the Chief Operating Officer of Second Wind, a unique Wyomissing, PA headquartered consultancy serving the marketing communications industry. Second Wind is a distinguished second-generation, family-led organization and SMZ is proud to be associated as a Second Wind member. In this longer-form conversation format, Laurie talks about how Second Wind brings a high-touch attitude to an ever more high-tech world. For 35 years, Second Wind has helped business leaders tap into the power of shared thinking and information. That “collective” power is available here for GENeration EXcellence listeners in this 52nd episode with Laurie Mikes.