Generation Excellence – Episode 16

July 20, 2020

Generation Excellence – Episode 16

Rob Shooks is one of the 4th generation owner-operators of Shooks Farm and Cellar 1914 in Northern Michigan. What does it take for a family farming operation to cross the 100 year mark? We’ll learn about how Rob’s analytical skills led the family to make a major shift into starting a winery. Rob shares dramatic stories from the business’s past and shows how the family is already embracing a 5th generation. We talk hoops and running, too. Enjoy a celebratory taste of Cellar 1914.