Michigan Lottery:
Tigers-Themed Games
Listen.
When the Michigan Lottery teamed up with the Detroit Tigers after their strong 2024 season, we knew fans would already be paying attention. Our job was to tap into the energy, nostalgia, and love people have for baseball in Michigan.
Think.
“Take Me Out to the Ball Game” is one of those songs that everyone knows. So instead of reinventing it, we leaned into what makes it fun and familiar, and found a way to make it feel fresh again.
Do.
With strong production, playful energy, and a whole lot of Tigers spirit, we created one of our favorite Michigan Lottery campaigns yet—a spot that felt made for fans across the state.
Ready to build something together?
