Michigan Lottery:
Lions-Themed Games
Listen.
When the Michigan Lottery launched three new Detroit Lions-themed games, we had one big challenge: how do you capture the excitement of the Lions fandom without using players or coaches?
Think.
So we turned to the fans. We brought in well-known superfans to capture the passion, energy, and excitement that make the Lions fandom what it is, and to build buzz around the new games.
Do.
The result? Tickets flew off the shelves thanks to a fast-paced campaign across TV, radio, and more that celebrated our home team in all its Honolulu Blue and silver glory.
Ready to build something together?
