When your number drops, the cash pops. That’s the fun behind Cash Pop—the Michigan Lottery game that keeps things simple, fast, and exciting. Just pick a number from 1 to 15, and you’re in. That’s it. No complicated rules, nothing to keep track of. Miss a drawing? No problem. Another one’s popping up in just a few minutes. We built the campaign to match the same energy and simplicity, bringing the excitement of Cash Pop to life in a way that felt playful, easy, and fun.