This week we will dive into the second step in our SMZ process:

Think.

Albert Einstein once said, “We cannot solve our problems with the same thinking we used when we created them.” When we solve complex client problems we aim to think differently yet creatively at SMZ. Before we generate the final advertisement, video, or radio spot, we like to consider all the options, attack the problem from unique angles, and enter each project with an open mind and clean slate. We take the time to not rush the production. We research, test, brainstorm, and repeat. Sheryl Sowa, Finance Team Member, said “Thinking is a crucial step as it lets you figure out what you have to do, how things work and what else you need to get your job done,”

Although we are best known for what we Do. we couldn’t hope to accomplish that without the Think.

Next week we will step into how we Do. at SMZ.

Alec Schlitt, Account Coordinator