Joel Bienenfeld, our VP/Director of Motion Content, brings brands to life by giving them a voice and the moving parts to go with it.

What was your first job?

Back in high school playing bass at a “bikini bar” in between the dancers’ sets.  

How do you stay inspired?

By experiencing everything around me; inspiration is everywhere.

What’s a brand you can’t live without and why?

My Apple music.

What’s the best piece of career advice you’ve received?

Love what you do

What word or phrase do you most overuse?

Fantastic, but really a lot of things are … fantastic.

What new skill or capability have you developed recently?

Physically based rendering

What’s your go-to karaoke song?

Any instrumental.

If you could have a superpower what would it be?

Time travel would be nice.

Who’s your favorite noisemaker?

John Coltrane

Today, the world needs more…

COWBELL! I know, you’re thinking what does that mean? Joel, is this just a goof? Certainly not. More cowbell, made famous by the SNL skit starring Will Ferrell and Christopher Walken, is synonymous with stepping out of your comfort zone and having fun in whatever it is your doing. When someone adds more cowbell into their life, things become more memorable and less routine.

Yes, more cowbell is what the world needs.