The SMZ Q&A: Amy Klein

June 16, 2021
June 16, 2021 smzuser

The SMZ Q&A: Amy Klein

What was your first job? And what did you learn from it? Assistant Media Planner, Bozell. Planning ahead is always better than running around last minute.

How do you stay inspired? Contrary to popular belief, weekly department meetings. They give us the opportunity to discuss new options and ideas for our clients.

What’s a brand you can’t live without and why? Twizzlers! They hit the spot when you need a little something sweet – individually or entire bags.

What’s the best piece of career advice you’ve received? Media is all about change; embrace change.

What word or phrase do you most overuse? Sorry, can’t share that here. Not appropriate in mixed company.

What new skill or capability have you developed recently? Just when you understand Nielsen TV measurement they go and change it. Adding broadband only homes (only receive video programming through a broadband internet connection) to measurement by September 2022. Local TV universes will become larger, with negotiations moving to impressions instead of ratings for better accuracy. 

What’s your go-to karaoke song? You May Be Right, Billy Joel

If you could have a superpower what would it be? Control time. So I could go back in time and tell my younger self not to sweat the small stuff.

Who’s your favorite noisemaker? Kelly Clarkson

Today, the world needs more __ and why. Today, the world needs more patience. Great ideas take time to percolate.