– John Gielow, Director of Digital Strategy
B.L. Ochman, president of whatsnextonline.com, recently blogged about the number of Twitter users with “social media” as part of their bio. No surprise that this number has exploded from 16,000 just three years ago to the numbers you see below. We tend to agree with her take on this.
One might think that social media has already matured. I think we’re just getting started.
Social media is on everyone’s plate at some level. Sure, there are experts but simply being an avid Facebook and Twitter user does not make one a social media expert. It’s a good thing that we’re all learning as social media continues to develop. Three years from now we might not even be calling it social media.
Will 2013 be the year that we figure out how to monetize mobile and its explosive growth and how it best blends with social media? Per Comscore, Google alone drew over 100 million unique mobile visitors last September. And, mobile ad spending with publishers was in excess of $4 billion in 2012.
Sure, the traffic is there via social media and more and more via our mobile vehicle of choice. But I think we still have a lot of work to do when it comes to converting traffic to buyers.
photo credit: <a href=”http://www.flickr.com/photos/lawrence_evil/129691678/”>Lawrence Whittemore</a> via <a href=”http://photopin.com”>photopin</a> <a href=”http://creativecommons.org/licenses/by-nc-nd/2.0/”>cc</a>
B.L. Ochman (@whatsnext)
Thanks for referencing my post!
What – sadly – is new to so many marketers and corporate bean counters, is social media strategy. On its own, social media doesn’t mean much: a Twitter stream or a Facebook page is not a strategy.
There’s also a pervasive, and ill-informed view is that social media can’t be measured.But it can, in dozens of meaningful ways, including sales conversions.
Here’s an excellent article from Chris Bennett on 20 metrics to track in social media campaigns http://searchengineland.com/20-metrics-to-effectively-track-social-media-campaigns-32096
SMZ Advertising (@SMZAdvertising)
You are so correct about an ill-informed assumption that just being on Twitter/Facebook is a strategy.