TROY, MI, February 9, 2015 – SMZ announces it has been selected as the creative agency of record for Mackinac Island Tourism (MIT) to promote guest stays and visits at one of Michigan’s most renowned destinations. As MIT’s brand partner, SMZ will focus on creative strategy and integrated marketing communications. The agency will develop a new campaign theme and creative focus for MIT’s communications designed to evolve how visitors view and enjoy one of the Midwest’s most iconic destinations.
Tim Hygh, executive director Mackinac Island Tourism, conducted a search to identify a creative partner capable of helping Mackinac Island’s hotel and retail partners stay current with Michigan’s tourism traffic growth and opportunities.
Hygh stated, “We are excited to help create a consumer mind-shift for Mackinac Island while giving our members a more ownable idea capable of dimensionalizing consumer perceptions for a place everyone thinks they know but have probably not fully experienced. We appreciated SMZ testing different brand propositions for Mackinac Island. It certainly aided our selecting a new theme that will be carried throughout a range of digital, broadcast and social media venues.”
“Mackinac Island has played an important role in Michigan’s tourism industry over the years. We want to encourage visitors to experience more of what the island offers”, said, Jamie Michelson, SMZ president and CEO. “The opportunity to partner with such a recognizable and cherished destination brand is a source of pride for our agency. As Michiganders, it’s a privilege for us to promote the world of wonders on Mackinac Island.”
SMZ (Simons Michelson Zieve Inc.) is a full-service, retail-focused advertising agency. We approach every challenge from new business to current clients including the Michigan Lottery, Detroit Tigers, The Taubman Company, Detroit Red Wings, Grand Hotel, SVS Vision, Detroit Metro Convention & Visitors Bureau, Botsford Hospital, Michigan Credit Union League and Michigan Dental Association with the simple motto, “Listen. Think. Do.” For more information, please visit https://www.smz.com