SMZ Advertising expands its recreation practice area with General RV Center

July 25, 2016
July 25, 2016 smz-blog

SMZ Advertising expands its recreation practice area with General RV Center

Troy, MI – SMZ President and CEO Jamie Michelson announced that the agency was selected by General RV Center, headquartered in Wixom and with locations throughout Michigan and in four other states as its media agency.  According to Michelson, “Recreation and entertainment are one of SMZ’s core practice areas which makes General RV an excellent fit for mutual future growth. And like SMZ, General RV is a family owned and operated business.”

“Our goal is to grow our business and our industry, because we’re passionate about helping people experience the RV lifestyle, and we’ve found a partner that will help us achieve that goal,” said Loren Baidas, General RV’s president. “We look forward to working with SMZ and our marketing partners to optimize our media placements, increase brand awareness in all our markets and continue growing our business.”

About General RV

A leading global RV retailer, General RV is the largest family-owned RV dealership in the U.S. It was founded in 1962 and is now in its third generation of family ownership.  General RV provides RV parts, sales, service, insurance, financing, and more at each of its 11 supercenter locations – located in Michigan, Ohio, Illinois, Florida and Utah.  General RV is currently ranked eighth on Crain’s Fast 50 list of fastest-growing companies in Michigan. Visit for more information.

About Simons Michelson Zieve

SMZ (Simons Michelson Zieve Inc.) is a full-service advertising agency. SMZ applies a Listen. Think. Do. approach to create likable ideas for inspiring clients including the Michigan Lottery, Detroit Tigers, Grand Hotel, Detroit Metro Convention & Visitors Bureau, the Detroit Red WingsCommunity Choice Credit Union, Taubman Centers, SVS Vision, My Community Dental Centers and Saint Joseph Health System. For more information, visit

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