Facebook played a huge role in paving the way of social media and it has stood the test of time. You can experience so many different things on Facebook from funny GIFs to serious world issues. It is one of the most important platforms for businesses to master because of its reach and variety.

Here are seven tips to help you compose the most engaging Facebook posts possible.

  1. Experiment with post length

Facebook allows you 63,206 characters in a single post. Please don’t use them all. Test your profile by making various posts less than 80 and less than 280. Depending on the reaction you are looking for you might use different lengths of copy.

  1. Ask questions

In some cases good questions on Facebook can turn an average post to a great one. Think about what kind of conversations your audience is looking to have, and then, ask questions to stir the pot.

  1. Use a list

Creating engaging lists can be a simple yet effective way to help your audience slow down to see what you have to say. This can really be helpful if you are trying to say a lot in as few words as possible.

  1. Quotes inspire

Try a quote or statistic to introduce an article, video or blog you are posting. This makes your post more conversational. Tiny touches like these will help build a relationship with your audience.

  1. Emojis work

Hubspot discovered that emojis in your post can increase likes by 57%, comments by 33% and shares by 33% over posts without them. So, it’s worth a shot. Be playful and relevant with the subtle use of emojis in your posts.

  1. Post pictures

Pictures are one of the most popular types of content to post. Like your copy, make sure your pictures represent your brand and are in line with your brand standards. One last tip: studies have found that the best size for a Facebook picture is 1,200 x 628 pixels.

  1. Don’t work too hard

Great content is already out there for you to post on Facebook. Link popular and relevant articles, blogs, and videos to your timeline.

Facebook is a powerful tool and we hope these tips have been beneficial! SMZ has the ability and knowledge to help your business with all social media needs. Let us know how we can help. Next week we will share five tips on how businesses can keep up with Twitter.

Alec Schlitt, Account Coordinator