Tigers Themed Games
From the Michigan Lottery
Listen.
The Michigan Lottery was just as excited as we were to team up with the Detroit Tigers following their successful 2024 season. The goal? Create a campaign that taps into our shared love — and deep nostalgia — for America’s pastime.
Think.
“Take Me Out to the Ball Game” is one of the three most recognizable songs in the U.S. (The other two? “Happy Birthday” and “The Star-Spangled Banner.”) The challenge was clear: how do we turn that universal familiarity into a campaign that feels fresh, fun —
and impossible to ignore?
Do.
We brought it all together: an iconic song, a timeless concept, and standout production. The result? One of our favorite Michigan Lottery commercials to date — and a creative home run for fans across Michigan.