Case Study: Lions Themed Games
From the Michigan Lottery
Listen.
When the Michigan Lottery launched three new Lions-themed games, we were challenged to create content but couldn’t use Lions players or staff.
Think.
We brought in well-known “superfans” to represent the passion of Lions’ fans and excitement for the new games.
Do.
Tickets sold out for this fast-selling game thanks in part to our tun TV, radio and more celebrating our home team in all its silver and Honolulu blue glory.