Gardner White Furniture
Presidents Day
Listen.
Presidents Day is one of the most competitive moments in retail, and for Gardner White, it’s more than a sale — it’s a chance to show up for Michigan shoppers when they’re ready to make real upgrades to their homes. We listened closely to what mattered most: value without gimmicks, comfort without compromise, and a shopping experience that feels easy, trustworthy, and worth the trip (or click).
Think.
Everyone runs a Presidents Day promotion. The challenge was standing out without shouting. We focused on what truly differentiates Gardner White: deep selection, smart financing, fast delivery, and a reputation built over decades. The creative needed to feel confident, not cluttered—clear offers, strong product moments, and messaging that respected shoppers’ time and intelligence.
Do.
We delivered a bold, retail-driven campaign built to perform across TV, digital, social, print and out of home — designed to drive urgency while reinforcing Gardner White’s long-term value. From mattresses to living rooms, the work balanced promotional muscle with brand consistency, helping turn a crowded holiday into a clear reason to choose Gardner White for Presidents Day — and beyond.
Broadcast
DISPLAY
MAILER
