Case Study: Columbus Blue Jackets
Listen.
We have a long history of working with professional sports teams, including the Detroit Red Wings and Detroit Tigers.
And we know what it takes to put butts in seats. That made us an ideal fit for the Columbus Blue Jackets.
Think.
We know collaboration is key to any partnership and this one included teaming up with CBJ’s internal marketing and creative teams.
That meant putting egos in check and working together to create captivating creative.
Do.
The Blue Jackets in-arena experience is extraordinary, and we were challenged to create a campaign equally as noteworthy.
We worked glove-in-glove to create a powerful, single-word campaign that represents the bond between the team, the fans and the city of Columbus: INDIVISIBLE.
Results:
Last year’s ticket sales set some of the highest home attendance totals in two decades.
And this year? Sales are looking just as strong — if not stronger. Those results are just the beginning.
Social
Radio
Outdoor
