MICHIGAN LOTTERY
Our responsibilities for the Michigan Lottery are wide ranging, with the mandate of all profits going to fund Michigan public schools. As Agency of Record for this always-on brand, we manage everything from style guides for every game from instants to online to media and promotions to final creative executions.
Michigan Lottery: Style Guide & Creative
Michigan Lottery: Style Guide & Creative
Michigan Lottery: Style Guide & Creative
Michigan Lottery: Style Guide & Creative
DETROIT TIGERS
Whether you’re 5 or 95, we all proudly support the Old English D. As a longtime partner of everyone’s favorite local sports team, we’ve created a seemingly endless parade of campaigns big and small, including logo design, executional guidelines, and final production and editing.
Detroit Tigers: Comerica Park & Out of Home
Detroit Tigers: Comerica Park & Out of Home
Detroit Tigers: Comerica Park & Out of Home
Detroit Tigers: Comerica Park & Out of Home
GUARDIAN ALARM
The ask? Modernize a long-established and trusted Michigan company with a brand-new look for the future, while still maintaining a connection to the past. The results speak for themselves.
Guardian Alarm: Rebrand Assets
Guardian Alarm: Rebrand Assets
Guardian Alarm: Rebrand Assets
Guardian Alarm: Rebrand Assets
KIDKRAFT
When a world leader in children’s toys and play spaces wanted to update their look and latest campaign, they turned to the team at SMZ. And we were thrilled to let our inner kids out to play. From business collateral to packaging to the logo on every child’s dream kitchen or outdoor playset, we made sure everyone knows KidKraft is Made for Make Believe.
KidKraft: Style Guide & Creative
KidKraft: Style Guide & Creative
KidKraft: Style Guide & Creative
KidKraft: Style Guide & Creative
MACOMB COMMUNITY COLLEGE
Launch a new recruitment campaign — in the middle of a ever-changing pandemic? Check. Make sure it’s seen and heard by students looking for a safer online higher education alternative? Check. Introducing Accelerating You, a campaign beloved by administrators and new students alike.
Macomb Community College: Campaign Creative
Macomb Community College: Campaign Creative
Macomb Community College: Campaign Creative
Macomb Community College: Campaign Creative
DETROIT METRO CONVENTION & VISITORS BUREAU
We’re proud to partner with America’s great comeback city and let you know definitively: Detroit is back. So much so that we’ve turned our love into a new rally cry, an invitation to come and experience it for yourself: Detroit. It’s GO time.
DMCBV: Style Guide & Creative
DMCBV: Style Guide & Creative
DMCBV: Style Guide & Creative
DMCBV: Style Guide & Creative
LITTLE CAESARS ARENA
They say you only get one chance to make a first impression. It’s no wonder the team behind the Midwest’s finest new arena turned to SMZ to help create a launch campaign and style guide as breakthrough as the space itself.
LCA Arena: Launch Creative
LCA Arena: Launch Creative
LCA Arena: Launch Creative
LCA Arena: Launch Creative
DETROIT ZOO
Detroit Zoo members keep the gates open, the animals cared for and the conservation efforts funded. Our ongoing membership campaigns each year — from digital to direct mail — are the heart, soul and lifeblood of this beloved institution.
Detroit Zoo: Membership Creative
Detroit Zoo: Membership Creative
Detroit Zoo: Membership Creative
