March 4, 2015 smz-blog

Joe Muer Seafood Restaurant Names SMZ as New Advertising Agency


Joe Muer Seafood, one of Detroit’s finest restaurants known for its rich history and daily quest to “find a better way,” has named SMZ as its new advertising agency of record.

“We’re excited to welcome SMZ to the Joe Muer team,” commented Joe Vicari, president/CEO of Joe Vicari Restaurant Group. “SMZ brings a track record of helping beloved Detroit brands reach new heights with smart, business-building ideas.”

SMZ will assist Joe Muer Seafood with a variety of marketing activities that include developing and producing print, digital and out-of-home advertising while helping with email and social media marketing.

“Joe Muer is a legendary name in Detroit and we are thrilled to begin working with this special restaurant,” said Jamie Michelson, SMZ president and CEO. “Both of our organizations trace their roots back to 1929 and together, we look forward to the road ahead.”

About Joe Muer Seafood Restaurant

As the Midwest’s premier seafood restaurant in the heart of Detroit, Joe Muer Seafood is widely regarded as the area’s iconic dining destination. Driven by famed restaurateurs Joe Vicari and Joe Muer, they’ve continued a tradition of dining and service excellence that began in 1929. Providing the finest service and the freshest seafood along with the best riverfront view in Detroit, the Joe Muer legacy of a remarkable dining experience continues.

 About SMZ

SMZ (Simons Michelson Zieve Inc.) is a full-service, retail-focused advertising agency. We approach every challenge from new business to current clients including the Michigan Lottery, Detroit Tigers, The Taubman Company, Detroit Red Wings, SVS Vision, Detroit Metro Convention & Visitors Bureau, Botsford Hospital, Grand Hotel, Michigan Credit Union League and Michigan Dental Association with the simple motto, “Listen. Think. Do.” For more information, please visit

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