Twitter is built for speed and relevance. Almost more than any other social media platform, Twitter requires businesses to share with users exactly what is going on exactly when it is happening. Twitter is the platform of “now,” where businesses have to create engaging and creative tweets incredibly fast.

Here are five tips to help businesses keep up with Twitter.

  1. Prepare in advance

Events move fast in person but they move even faster on Twitter. Research your events before they happen, create image templates, and brainstorm copy ideas before you go. Be prepared but also be ready to tweet on the fly to stay active.

  1. Use the right hashtags

Know what the official hashtags are before you tweet. This tiny execution can help your tweet get the attention it deserves. Also, if you are making your own hashtag for your company keep it short and catchy.

  1. Have varying content

Posting pictures from a live event doesn’t ensure success for your tweets. Switch things up. Post quotes from speakers, questions being posed, share photos from the event, post behind-the-scenes videos, retweet the big shots, and retweet humorous or insightful comments.

  1. Don’t waste a tweet just because tweeting is fast

Twitter is one of the fastest moving social platforms out there. However, this does not mean you can abandon your standards for a good tweet in order to stay on top of it. Be selective, creative and entertaining as fast as you can.

  1. Repurpose other Twitter content—good stuff is already out there

You don’t have to stress about having the most groundbreaking posts all of the time. Search for great tweets to repurpose and retweet for your audience.

Twitter continues to be a great advertising tool. We hope our tips will help your business.  SMZ has the capabilities and expertise to help your business be effective on all social platforms. Let us know how we can help. Next week we are going to talk about how every business can be successful on Instagram.

Alec Schlitt, Account Coordinator