May 12, 2015 smz-blog

Community Choice Credit Union Wins at CUNA Marketing Awards

CCCU award

SMZ and its Community Choice Credit Union client were honored with four Diamond Awards at CUNA Marketing and Business Development Council’s annual meeting in Las Vegas, March 25-28. The awards were for a Best in Category Radio – Single, along with Diamond Awards for Complete Campaign, Brand/Corporate Identity and Plastic Access Card Design.

SMZ worked with Community Choice to develop and execute the marketing communications elements that led to each of these awards.  Jamie Michelson, SMZ President & CEO, said, “The ‘Let’s get together’ campaign is a testament to embracing the importance of connecting the credit union’s values and mission to members and to employees. It’s a great honor for us and our client to be recognized on a national level by CUNA.”

Alan Bergstrom, SVP, Chief Marketing Officer at Community Choice Credit Union, said, “This recognition validates the working relationship with our agency and the exceptional marketing team we’ve built here at Community Choice.”

About Community Choice Credit Union

Established in 1935, Community Choice Credit Union offers a wide variety of financial products and services for both consumers and businesses. Since 2008, Community Choice has invested more than $985,742 and 14,034 volunteer hours into its charitable Give Big efforts throughout Michigan. If you’re looking for an experience that’s different from your current banking relationship, Let’s get together. For more information, visit

About SMZ

SMZ (Simons Michelson Zieve Inc.) is a full-service, retail-focused advertising agency. We approach every challenge from new business to current clients including the Michigan Lottery, Detroit Tigers, The Taubman Company, Detroit Red Wings, Michigan Credit Union League, Community Choice Credit Union, SVS Vision, Detroit Metro Convention & Visitors Bureau, Botsford Hospital, Grand Hotel, and Michigan Dental Association with the simple motto, “Listen. Think. Do.” For more information, please visit

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