Meet the new SMZers

We're happy to announce the addition of Breann Wasson and Alec Schlitt to the SMZ team. Breann Wasson joins us as a junior art director. She started at SMZ in the internship program and since then has been a.... Read more

Sauna or Steam?

Sauna or steam? A strange question. But just another example of the abundance of choices we face as marketers and the choices consumers face every day. As a privileged suburbanite, I have the opportunity to ma.... Read more

Meet our summer interns

Alec Schlitt is a recent graduate from Grand Valley State University with a degree in marketing. He enjoys photography and investing in his own creativity. He is excited to share his passion and creativity, to.... Read more

She always talks back.

I remember a teacher in 10th grade who used to reprimand the student next to me, "don't talk back." Of course, then he talked back. I wonder did that guy (who always wore his varsity letter jacket regardless o.... Read more

It’s Important to Daydream – and other advertising career advice from SMZ Associate Creative Director Victor Spieles

What did you want to be when you grew up? “World's Ace Partyer” or “Helicopter Pilot” according to a paragraph I wrote in the sixth grade. (And yes “Partyer” is how I spelled it. It was circled an.... Read more